Andy Cohen Joins Forces With Whistle to Improve the Lives of Dogs Everywhere

Host of Bravo’s “Watch What Happens Live” to work with leading pet tech brand as Strategic Advisor

SAN FRANCISCO–(BUSINESS WIRE)–

Whistle – makers of the leading pet health and activity monitor – announced today that Emmy Award-winning producer and late night TV trailblazer, Andy Cohen has joined its advisory board as Strategic Advisor of brand and media vision. Cohen will counsel Whistle drawing from his proven background of brand development and storytelling. This marks Cohen’s debut into the consumer technology industry and the first partnership of this kind for Whistle.

Andy became a first-time pet owner to his adopted Foxhound and Beagle mix, Wacha, in late 2013 and was drawn to Whistle’s founding mission to help dogs live longer, happier lives. Already an advocate for dog rescues, Andy began using Whistle with Wacha in early 2014. He was eager to help spread Whistle’s message to the nearly 80 million pet parents across the country upon seeing its impact on their daily routine and connection.

“Teaming up with Whistle is an exciting way to blend my love for storytelling, cutting-edge brands and my pup, Wacha,” said Andy Cohen, host and Executive Producer of “Watch What Happens Live” on Bravo. “I use Whistle to monitor how Wacha eats, plays and rests – it’s a big part of our daily life. I only work with brands that I’m truly connected to and passionate about the way that I am with Whistle.”

The Whistle Activity Monitor simplifies pet ownership by capturing and classifying movement across a range of activities – including resting, walking, playing, running, swimming and general activity. It wirelessly syncs with a mobile app on your smartphone to give you a visual summary of your dog’s day. This allows you to stay connected to your pet when together or apart, while working to enable a new era of preventative pet care. To date, the device has already helped catch potentially fatal illnesses and poisonous snakebites helping pet parents to avoid costly and emotional emergencies.

“Our partnership with Andy brings a valuable combination of strategic direction and influence to the company overall,” said Ben Jacobs, CEO and Co-founder of Whistle. “Andy has built a successful career based on seeking out his passions first and cultivating authentic growth as a result. Bringing in his brand building and media expertise will be instrumental in taking Whistle to the next level.”

This announcement follows Whistle’s massively successful pre-order campaign for its next generation product, WhistleGPS (shipping summer 2015). During the May 2014 campaign consumers pre-ordered more than 10,000 devices in 10 days.

The Whistle Activity Monitor is available nationally for $129 USD at Brookstone and PetSmart online and retail stores and at Whistle.com. The free app can be downloaded for iOS and Android devices through the App Store and Google Play. To learn more, visit www.Whistle.com.

ABOUT ANDY COHEN

Andy Cohen is the host and Executive Producer of “Watch What Happens Live,” Bravo’s late night, interactive talk show. The series is the only live show in Late Night, and features everyone from “Bravolebrities” to big names in pop culture, including Oprah, Cher, Lady Gaga, Meryl Streep, Jennifer Lopez, Sarah Jessica Parker, Mariah Carey, Tina Fey, Liam Neeson, Jerry Seinfeld, Jimmy Fallon, Jane Fonda, Anderson Cooper, Ellen Barkin, Kelly Ripa, Diane Von Furstenberg, Mike Tyson, Kareem Abdul Jabar, and many, many Real Housewives. He also serves as Executive Producer of “The Real Housewives” franchise and hosts the network’s highly rated reunion specials. Cohen has an active following on social media, where he commands over two million followers on Twitter, Instagram and Facebook. His second book, titled, “The Andy Cohen Diaries: A Deep Look at a Shallow Year” is due out in November of this year.

ABOUT WHISTLE

Whistle is creating a new standard for pet health and wellness by providing pet owners with a window into their dogs’ lives. The Whistle Activity Monitor simplifies pet ownership by capturing and classifying movement across a range of activities and wirelessly syncs to a mobile device to allow dogs and owners to stay connected all day, whether together or apart. Through intuitive devices and a large comparative database of pet health information, Whistle is fueling groundbreaking insights to enable a new era of preventative care for pets. For more information visit www.Whistle.com.